0414 560 800 [email protected]
0414 560 800 [email protected]

Uganda's Premier

Tourism Experiences

Officially recognized destinations and experiences showcasing Uganda as the Pearl of Africa. All activities are licensed and regulated by the Uganda Tourism Board for your safety and satisfaction.

Mountain Gorilla Trekking

UNESCO World Heritage site experience. Trek through Bwindi Impenetrable Forest to meet endangered mountain gorillas in their natural habitat.

Adventure Experiences

From rafting the Nile to hiking the Rwenzori Mountains, bungee jumping, zip-lining, Uganda is an adventurer’s paradise; thrilling experiences await at every turn.

Cultural Heritage Tours

Explore Uganda’s rich cultural diversity with 56+ tribes, traditional kingdoms, historical sites, Culinary experiences, and authentic community experiences.

Press Releases
  • 09
    Jan

    TOURISM OPERATIONS DURING ELECTION CYCLE IN UGANDA

    Kampala, Uganda January 9, 2026. Uganda Tourism Board (UTB) wishes to inform all visitors that the country remains fully open for tourism during the ongoing election cycle. Leading to the elections, Uganda has continued to enjoy a calm and stable environment across all tourism areas, including national parks, wildlife reserves, cultural sites, cities, adventure and...
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  • 29
    Dec

    UGANDA SHOWCASES CULTURE AND TOURISM EXCELLENCE AT “UGANDA NIGHT” IN MOROCCO

    Rabat, Morocco—Monday, 29 2025. The Uganda Tourism Board (UTB), in partnership with the Federation of Uganda Football Association (FUFA), last night hosted a vibrant “Uganda Night” cultural showcase at Villa Soraya in Rabat. This is part of the high-level destination marketing and cultural diplomacy and media activation initiatives under the “Explore Uganda” brand. The event,...
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  • 14
    Nov

    PEARL OF AFRICA TOURISM EXPO (POATE) 2026 LAUNCHED

    Kampala, Uganda. November 14th, 2025. The Minister of Tourism, Wildlife and Antiquities, Hon. Tom Butime, has officially launched the Pearl of Africa Tourism Expo (POATE) 2026, Uganda’s flagship tourism and Business to Business (B2B) marketing event. The launch ceremony was held at the Sheraton Kampala Hotel. POATE 2026 will take place from 21st to 23rd...
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  • 02
    Oct

    TEAM UGANDA CHAMPIONS “EXPLORE UGANDA” AT MAGICAL KENYA TRAVEL EXPO 2025

    Nairobi, Kenya October Thursday 2, 2025. Uganda Tourism Board (UTB) and Team Uganda have made a vibrant showcase at Magical Kenya Travel Expo (MKTE) 2025, championing the country’s destination brand under the theme “Explore Uganda – The Pearl of Africa.” Kenya’s Deputy President, H.E. Abraham Kithure Kindiki, today visited Uganda stand where he was ushered...
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AFCON 2027

In the Pearl of Africa

Uganda is set to make history as a co-host of the TotalEnergies Africa Cup of Nations (AFCON) 2027, alongside Kenya and Tanzania.

This milestone positions Uganda at the heart of African football, showcasing Uganda’s growing capacity to host major international events while spotlighting its culture, people, and tourism offerings to a global audience.

Explore Uganda

The Pearl of Africa

About Uganda Tourism Board

Uganda Tourism Board (UTB) is a statutory organization established by Uganda Tourism Board Statute of 1994 and reconstituted in the Tourism Act 2008 responsible for sustainably promoting Uganda as a Competitive Tourism Destination for Inclusive Development. UTB strives to demonstrate professionalism in all its operations, build new processes, ideas and services and to respond to existing challenges in offering the tourism services.

Our Vision

A transformative tourism destination promotion agency in Africa.

Our Mission

To sustainably promote Uganda as a competitive tourism destination, offering premier experiences for inclusive socioeconomic transformation.

Our Core Values

Professionalism,
Service Excellence
Innovativeness,
Teamwork,
Sustainability.

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